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　　品牌首席执行官兼创意总监
　　riccardo peruffo
　　riccardo peruffo先生, 蓓赛丽珂(peserico)总裁与创意总监, 于1974年出生在valdagno市, 这座城市在一个世纪以来都是意大利的羊毛加工中心。其父亲giuseppe peruffo先生与母亲maria peserico女士共同创建了蓓赛丽珂(peserico)品牌。从儿时riccardo peruffo先生就对服装世界开始学习与了解，并在服装手工工坊中生活。 这个小工坊已在近年被改造成一个现代化的企业。
　　riccardo peruffo, ceo and creative director of the brand peserico, was born in 1974 in valdagno, a town next to vicenza known for its centuries-old wool manufacturing. riccardo, son of giuseppe peruffo and maria peserico - founders
of the peserico company - as a child learns about the world of clothing, living personally and intensely the life of a tailoring lab that in those years becomes a modern and structured company.
　　继承了家庭对“完美”的偏爱，注重品质，注重细节，完美主义已经成为了他的性格特点。在帕多瓦大学获得经济学学位后，加入公司，把单纯的女装系列开发成女式时装造型系列。十几年前在他的领导下，蓓赛丽珂加强了对国外市场的开发，并在意大利开设了第一家自己的旗店。
　　thanks to his family, riccardo is trained to favor the "well done" job, that means to give a particular attention to quality and to details that, over time, becomes a peculiar trait of his character. after graduating in economics at the university of padua, riccardo joins the company and develops women’s collections to a real total look. starting from 2000, under his leadership, the peserico strengthens increasingly its presence abroad and at the same time, it opens the first flagship store in italy.
　　ricarrdo引领蓓赛丽珂在“发展纯正和完善意大利制造工艺”的道路上坚持向前。他非常重视对发展当地行业专有技术方面的投资。他始终认为蓓赛丽珂最好的投资是“依靠意大利独特的传统”。
　　ricarro leads his peserco to consolidate in the development of all those manufacturing processes to offer a real and complete made in italy. he gives also much importance to investments oriented to the local know-how’s development. riccardo firmly believes that the best investment ever is “rely on the inimitable italian tradition”.

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